Google Trends: KKW Beauty VS. Kylie Cosmetics and Chance the Rapper helps CPS

KKW Beauty VS. Kylie Cosmetics

The beauty industry is rapidly growing consistently with new brands every year. Kylie Cosmetics was founded by Kylie Jenner in the year 2015. KKW Beauty was founded by sister, Kim Kardashian in the year 2017. Both companies have much success being that both sisters are business moguls.

KKW Beauty and Kylie Cosmetics both started selling there products online. While both companies are wildly successful online, both have began to sell there products in Ulta Beauty stores, which have helped build more profit while maintaining an online presence.

According to an analysis of Google search on Google Trends, “Kylie Cosmetics” (red) has been the most searched beauty line in every U.S. state this past year compared to searching “KKW Beauty” (blue).

Much drama has circulated around this family for years. Being that Kylie Jenner has had many scandals surrounding her in the year of 2019, relates to her more searches. Both companies provide there customers with new exciting product launches by using there platforms in the same marketing strategies yet numbers are surprisingly different between both.

In conclusion, Kylie Cosmetics continues to overshadow KKW Beauty in the U.S. KKW Beauty still has a chance of rising in the future ahead because of Kylie Cosmetics being at a stagnate for a good portion of 2019. As of now, Kylie Cosmetics will stay in the lead, above KKW Beauty.

Chance the Rapper helps CPS

Chicago native and Grammy Award winner, Chance the Rapper has participated and supported CPS (Chicago Public Schools) by being a ongoing activists by spreading awareness of the school funding disparities in the schools districts of Chicago. According to the analysis of Google search on Google Trends, the acronym “CPS” (blue) has maintained being the top search term compared to “Chance the Rapper” (red), “Chicago Schools” (yellow) and “CPS strike” (green).

Chance the Rapper has provided CPS with many donations. In 2016, Chance the Rapper created an organization called SocialWorks to empower the youth by providing programs that will inspire kids that are directly affected by the CPS. While creating this organization Chance the Rapper is actively helping with funding and pursuing a better learning experiences for the district as a whole.

At the end of October all four searches had spiked up. This reason was because of the 11 day Chicago teacher strike. This prolonged strike resolved many concerns resulting in a new contract deal.

From the view of the search trends, it is interesting how all used search terms align when certain issues such as the strike occurred. Being that Chance the Rapper is a well known figure numbers vary. In the future, I predict the term “CPS” staying as a popular search compared to the previously used search terms being that it is a acronym of many usages but also a important issue when discussing our youth specifically in the city of Chicago.

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